6 Commonly Unanswered Web Usability and SEO Questions
Some web usability and SEO questions are rarely discussed because they’re either controversial or misunderstood. Below I try to offer—along with the help of some experts—clear–cut answers to a few of these troubling questions [...]
FAQs Pages: Good Web Usability or Outdated Content Strategy?
Frequently Asked Questions (FAQs) pages are a common component of business websites (including higher education) and an important consideration when developing your content strategy and web usability plan. But, is it the best option for your organization’s website? The answer depends on the needs of your target audience and how your FAQs page is implemented and maintained [...]
Should site visitors always get what they want?
I recently helped a school publish an online orientation guide that included a listing of recommended books for this fall’s incoming class. The reading list was not a mandatory one, but rather a collection of favorite books offered up by faculty and staff. I thought the list was a good idea and added value to the guide. In creating the page I linked the book titles to Amazon.com. Offering this [...]