Should site visitors always get what they want?
I recently helped a school publish an online orientation guide that included a listing of recommended books for this fall’s incoming class. The reading list was not a mandatory one, but rather a collection of favorite books offered up by faculty and staff. I thought the list was a good idea and added value to the guide. In creating the page I linked the book titles to Amazon.com. Offering this [...]
Think More Like a Publisher and Less Like a Marketer (and Other Lessons From eduWeb 2009)
Last week I attended the eduWeb Conference in Chicago. It was a great opportunity to meet other higher-ed web professionals and discuss common challenges and creative solutions. Some popular topics included social media, online marketing, user-generated content, web design best practices, content strategy, and search engine optimization. There is a great deal of information [...]