At the Canadian Post-Secondary Education Web Conference (PSEWEB) last week I talked about Making Better Decisions with Web Analytics and thinking strategically about web analytics. As a follow-up, I want to offer some recommended web analytics resources, including ones specific to questions raised during the Q&A session.
The following guide contains examples from my presentation, ones that pair key metrics with meaningful questions and responses regarding web analytics insights.
Analytics Books & Blogs
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Web Analytics Demystified
This is one of the most useful books I’ve read on web analytics. Although the book is no longer in print, you can download it for free online along with The Big Book of Key Performance Indicators and other great content. All highly recommended. -
Occam’s Razor
A blog by Avinash Kaushik, one of the most respected authorities on web analytics and author of Web Analytics: An Hour a Day and Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. - Analytics Talk
A blog by Justin Cutroni that I added to my blogroll after attending Justin’s web analytics Advanced Analysis and Measurement seminar. Justin offers great practical tips on current analytics topics. The blogroll on his site is a good place to start for additional analytics resources. - .eduGuru
A higher education marketing and web development blog with contributors from higher education writing on very relevant topics, including web analytics. Great resource for higher education focused topics.
Analytics Q&A Resources
There were a lot of great questions asked at the end of my PSEWEB talk. For some, I had short answers at the ready, others required more detail than time allowed—and some were answered by smart attendees. Here are analytics resources with details related to questions that were raised.
Google Analytics vs. Urchin
Urchin vs. Google Analytics Comparison of Differences
Google Analytics Goals
All About Google Analytics Goals
How do I set up goals and funnels?
Google Analytics in Depth: Goals and Funnels
Asynchronous tracking
Google Analytics launches asynchronous tracking
Web analytics and social media
2 easy ways to track social networks in Google Analytics
How to Track Your Social Media ROI in Google Analytics
Altimeter Report: Social Marketing Analytics
Google Analytics for Facebook Fan Pages
Web analytics and content
Analytics Help Answer Content Questions
Find the Content Your Readers Love with Analytics
Web analytics opt-out
Google Analytics Opt-out Browser Add-on
Google Offers Choice to Opt Out of Web Analytics
Why Google is really offering an opt-out …
What else?
What useful analytics resources do you use? Or, to what questions do you have a hard time finding answers?
Alex Cohen
May 31st, 2010
Thanks for mentioning my article!
-Alex
Jim Sterne
June 2nd, 2010
The Web Analytics Association
http://www.WebAnalyticsAssociation,org
The eMetrics Marketing Optimization Summit
http://www.eMetrics.org
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
http://bit.ly/SocialMetrics
bob
June 2nd, 2010
I use clicktail, it helps me know what is happening on my site and its heatmaps and videos show me i can increase my conversions