Content strategy has garnered respect in 2009. Gaining recognition as a legitimate discipline, it is less the stepchild of user experience design, information architecture, or marketing.
Many thought-provoking, informative articles have been written on the topic this year by a growing community of web content strategists. There is a Content Strategy Knol, a Content Strategy Google Group, as well as numerous content strategy meetup groups (see below). All of these resources aim to raise awareness and forward a discipline dedicated to making web content work.
Content Strategy New England meetup group
Last month, Margot Bloomstein and I created Content Strategy New England (CSNE), a meetup group designed to unite web content professionals and enthusiasts in New England. The group’s mission is to examine how clear communication is brought to online user experiences through the evolving discipline of content strategy.
If you’re in the Boston area, I welcome you to attend the first Content Strategy New England meetup on December 8, 2009. The event is hosted by Refresh Boston and features Margot Bloomstein, who will present "Content strategy: What’s in it for you?" This discussion is a follow up to Margot’s recently published article on A List Apart: The Case for Content Strategy—Motown Style.
Other content strategy meetup groups
Not in New England? Join one of several other content strategy meetup groups across the country, including:
We’re united by the discipline of content strategy, although not by naming conventions.
If you’re a web publishing professional practicing content strategy or are interested in learning more about the discipline, I encourage you to join the content strategy community. It’s a great opportunity to share, learn, and promote best practices.
Learn about content strategy
The following are some noteworthy articles, slides and resources:
- The Discipline of Content Strategy, by Kristina Halvorson
- The Cure for Content-Delay Syndrome, by Pepi Ronalds
- Content-tious Strategy, by Jeffrey MacIntyre
- The Case for Content Strategy—Motown Style, by Margot Bloomstein
- Content Strategy: The Philosophy of Data, by Rachel Lovinger
- A practical definition of content, by Rahel Anne Bailie
- I Write the Songs that Make the Whole Web Sing, by Ian Alexander
- Content Strategy: Content is King! (slides), by Karen McGrane
- 10 things every business person should know about content strategy (slides), by Melissa Rach
- Content Strategy for the Web, by Kristina Halvorson
- Content Strategy Knol, by Jeffrey MacIntyre, Colleen Jones and Bob Maynard
- Content Strategy Resources, by Rachel Lovinger
- Content Strategy Google Group, by the content strategy community
Many of these articles inspired my writing on content strategy. I hope they impact you as well.
Note: this blog post was updated March 29, 2010 to reflect the current list of groups on Meetup.com focused on content strategy.






