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Content Strategy New England
Content strategy has garnered respect in 2009. Gaining recognition as a legitimate discipline, it is less the stepchild of user experience design, information architecture, or marketing. Many thought-provoking, informative articles have been written on the topic this year by a growing community of web content strategists. There is a Content Strategy Knol, a Content Strategy [...]
Content First: Step One in Web Marketing
I often find myself having to convince people of the need for and value of content in web marketing. Valuable content is necessary to attract and retain readers. I recently participated in a web marketing planning session where we addressed concern over lack of repeat website visitors, especially within the organization. The problem seemed apparent to me: outdated content. However, making [...]
Why PDFs are Bad for the Web and How to Make Them Better
I used to be a strong advocate for using PDFs. They are easy to create, view, and distribute—especially for those who deal with cross-platform and application compatibility issues. But what I didn’t foresee was how PDFs would be used to circumvent the web publishing process, compromising effective web writing, usability, accessibility, and search engine optimization (SEO). Now I lament [...]
FAQs Pages: Good Web Usability or Outdated Content Strategy?
Frequently Asked Questions (FAQs) pages are a common component of business websites (including higher education) and an important consideration when developing your content strategy and web usability plan. But, is it the best option for your organization’s website? The answer depends on the needs of your target audience and how your FAQs page is implemented and maintained [...]