At the Post-Secondary Education Web Conference (PSEWEB) last week I talked about Making Better Decisions with Web Analytics and thinking strategically about web analytics. As a follow-up, I want to offer some recommended web analytics resources, including ones specific to questions raised during the Q&A session. The following guide contains examples from my presentation, ones [...]
Colleen Jones on Content Analysis
April 2, 2010
Last week Content Strategy New England held its third meetup event with guest Colleen Jones, Principal of Content Science. Colleen presented Content Analysis: From Inventory to Insight, discussing the importance of content analysis to determine the effectiveness of web content. Below is a video recording of the event, which includes Colleen’s presentation and a thorough Q&A at the [...]
Content Strategy New England
December 2, 2009
Content strategy has garnered respect in 2009. Gaining recognition as a legitimate discipline, it is less the stepchild of user experience design, information architecture, or marketing. Many thought-provoking, informative articles have been written on the topic this year by a growing community of web content strategists. There is a Content Strategy Knol, a Content Strategy [...]